Since the internet started to gain real traction in the late 90′s, we have become more and more dependent on it. Thinking that it is the godsend of information with answers to everything you ever want to know. In fact, that is only partly true. With more information there needs to be better ways of searching for it.
The internet can help you find almost everything you want but the problem is that you won’t find it as easily as you thought you can. That’s because there’s almost too much information on the internet. It’s like finding a needle in the hay stack.
So what do you do in times like this? Well there may be many complex ways to search out there but I like the simple, comprehensive, volume search on Google.
Here’s three steps to help you search the internet better:
Search multiple keywords with various keyword structures and also keywords that relate to the term your searching for. This will give you as many different search items as you can find, so you aren’t stuck with the same websites giving you information you are not looking for. So diversify your search.
Check past the first pages of the search. Yes it seems like more work but you have to do it. The only way to make sure you’ll find what you need is by digging deeper. Often page 1 results on a search engine may not have what you are looking for. So go to the next page and check there. Sometimes you’ll have to go deeper than others.
Read the summaries and click on the pages that seem like it would have the information you want. Yes it is hard work, but you’ll usually know if that is the right page within a few seconds of scanning the page. Best to check as many pages as you can otherwise you might miss the information you needed.
Because there’s so much information and clutter, we’ve almost taken a step back in information technology. Until Google and other search engines can read our mind, we’ll have to deal with it and most of the time it’s just spending more time and putting in more hard work in finding what you want to find. Just pretend you’re back in the library with a messed up filing system.
It’s also good to recognize that when you have trouble finding something on the internet, think about how you can improve it and then apply it to your website. For example, if you can’t find any comprehensive info on “bathroom counter top scratch removal” then try to figure out why, is there no info, low demand, poor titles, no pay per click? Then you can see how you can apply these ideas to your own business. If you’re having trouble finding something then your customers maybe experiencing the same thing in trying to find you.