How to Make Your Business Website Better and Simplify the Design Process

How to Make Your Business Website Better and Simplify the Design Process

A well designed business website is sure to attract more targeted internet traffic. But where do you start? Well it may feel like a very daunting task but it can be simplified by dividing it into small manageable sections. Below are some simple guidelines for the effective design of a web page.

  1. Before starting any task it is essential to have a clear purpose. Have a clear understanding of your business goal and process. Write down a few sentences that describes what you want to accomplish. For example, “We are local experts in Raleigh helping small businesses with internet marketing, web design, and search engine optimization.
  2. Now create page sections to frame a simple layout of the website that best describes the business. Something that is logical and easy to understand. And if you’re stuck simple get some free consulting from family, friends, and associates to make sure it accomplishes the business goal.
  3. Keep the content of each section comprehensive but simple to understand. If necessary more detailed information can be added to special pages for those that are more interested. This type of content management is key for the success of the web page.
  4. Organize the content into small paragraphs or use a bullet lists to make it easily readable. Use text color and font size that are pleasing to the eye. Avoid flashy colors and pictures that distract from the purpose of the site.
  5. Do not overload the page with images as they take long time to load, during which time the users will lose interest in viewing the page.
  6. Spell check and make sure your content makes sense. If it’s a website targeting a specific group then it may be useful to use uncommon words or jargon/keywords that is particular of that group.
  7. When designing a website, keep the target audience in mind. The content should represent their interests and understanding. For example if the site is about kids toys, then the page should contain small descriptive blurbs, reviews, and pictures about kids toys as opposed to info about dog toys.
  8. Make sure the home page and landing pages accurately reflect your business purpose clearly. Give a brief description of your business with an effective logo.
  9. Provide easy navigation throughout the site. Include a sitemap that gives information about the rest of web site.
  10. Develop a rapport with the customers by including contact information or a FAQ section for the visitors to post their questions. This will definitely improve site traffic and interest.
  11. Perform some market research to help identify various factors that may affect your business. Check what your competitors are doing for their customers and users. Identify some of these factors and then make sure that you have addressed them on your website. Don’t simply copy your competitors; make sure they are specific to your product or service.

These points are a great starting point for effective web design. Remember a great website doesn’t necessarily have to be complex. It just needs to get your point across. If you need help incorporating all the above details into the design of your website then seek the help of professionals. Sideball Inc. offers affordable web design packages to help you in your web design project.